> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trytalkvalue.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitor reach

> Track competitor LinkedIn pages, compare weekly engagement to your own page, and drill into per-competitor post performance.

Competitor reach lets you put your LinkedIn page side by side with up to ten competitor pages on weekly engagement, then drill into any one competitor for a deeper post-by-post view. Add competitors by LinkedIn company URL. Spark backfills the last 90 days and refreshes daily.

<Note>
  **Before you start**

  * Reach must be connected (Zernio integration). See [Reach overview](/spark/reach/overview) for connection setup.
  * You'll need the LinkedIn company URLs of the pages you want to track (the `https://www.linkedin.com/company/<slug>` form).
</Note>

## Add competitors

<Steps>
  <Step title="Open Reach → Competitors">
    Open **Reach** in the side panel, then click **Competitors**. The first visit shows an empty state with an **Add competitor** prompt.
  </Step>

  <Step title="Paste a LinkedIn company URL">
    The **Add competitor** form takes a single LinkedIn company URL. Paste it and click **Add competitor**. Spark validates the URL, registers the page, and starts collecting the first snapshot in the background.
  </Step>

  <Step title="Repeat up to 10 competitors">
    You can track up to **10 competitor pages per workspace**. The header on the add form shows your current count vs. the cap. Remove a page to free a slot.
  </Step>
</Steps>

## Read the competitor list

Once you have one or more competitors registered, the page shows:

* **Competitor card grid.** One card per competitor showing **Posts (90d)**, **Likes (90d)**, **Comments (90d)**, and **week-over-week engagement change**.
* **Comparison chart.** A multi-line chart of weekly engagement across the last 90 days. Your LinkedIn page is plotted alongside every competitor on the same axis, so you can read relative performance at a glance.

## Per-competitor deep dive

Click any competitor card to open the deep-dive page at `/reach/competitors/<pageId>`. The deep dive shows:

* **KPI strip.** Four 90-day metrics: **Posts**, **Avg likes per post**, **Avg comments per post**, and **Top engagement**.
* **Posting cadence chart.** How many posts the page publishes each week.
* **Engagement trend chart.** Weekly engagement for that page in isolation.
* **Top posts list.** The best-performing original posts and reposts.
* **Post type donut.** Distribution of post formats (text, image, video, document).
* **All posts table.** Paginated full list of posts collected in the window.

## Refresh cadence

Spark refreshes competitor data daily at 06:00 UTC. New competitors get a 90-day backfill on first add. Expect the first snapshot to land within an hour.

## Remove a competitor

Open **Manage competitors** from the Competitors page header. Each row has a remove action. Confirming removes the page and its historical data from the comparison chart immediately.

## Related

* [Reach overview](/spark/reach/overview). Your own platform metrics on one page.
* [Spark quickstart](/spark/quickstart). Full Spark setup if you're starting from scratch.