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Competitor reach lets you put your LinkedIn page side by side with up to ten competitor pages on weekly engagement, then drill into any one competitor for a deeper post-by-post view. Add competitors by LinkedIn company URL. Spark backfills the last 90 days and refreshes daily.
Before you start
  • Reach must be connected (Zernio integration). See Reach overview for connection setup.
  • You’ll need the LinkedIn company URLs of the pages you want to track (the https://www.linkedin.com/company/<slug> form).

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Add competitors

1

Open Reach → Competitors

Open Reach in the side panel, then click Competitors. The first visit shows an empty state with an Add competitor prompt.
2

Paste a LinkedIn company URL

The Add competitor form takes a single LinkedIn company URL. Paste it and click Add competitor. Spark validates the URL, registers the page, and starts collecting the first snapshot in the background.
3

Repeat up to 10 competitors

You can track up to 10 competitor pages per workspace. The header on the add form shows your current count vs. the cap. Remove a page to free a slot.

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Read the competitor list

Once you have one or more competitors registered, the page shows:
  • Competitor card grid. One card per competitor showing Posts (90d), Likes (90d), Comments (90d), and week-over-week engagement change.
  • Comparison chart. A multi-line chart of weekly engagement across the last 90 days. Your LinkedIn page is plotted alongside every competitor on the same axis, so you can read relative performance at a glance.

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Per-competitor deep dive

Click any competitor card to open the deep-dive page at /reach/competitors/<pageId>. The deep dive shows:
  • KPI strip. Four 90-day metrics: Posts, Avg likes per post, Avg comments per post, and Top engagement.
  • Posting cadence chart. How many posts the page publishes each week.
  • Engagement trend chart. Weekly engagement for that page in isolation.
  • Top posts list. The best-performing original posts and reposts.
  • Post type donut. Distribution of post formats (text, image, video, document).
  • All posts table. Paginated full list of posts collected in the window.

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Refresh cadence

Spark refreshes competitor data daily at 06:00 UTC. New competitors get a 90-day backfill on first add. Expect the first snapshot to land within an hour.

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Remove a competitor

Open Manage competitors from the Competitors page header. Each row has a remove action. Confirming removes the page and its historical data from the comparison chart immediately.