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Reach measures how your community’s social presence is performing across the platforms you operate. It pulls metrics from your connected social accounts, rolls them up into one dashboard, and lets you scope the date range to spot trends. The page is titled Insights in the app, under the Reach section of the side panel.
Before you startReach requires a Zernio connection. Zernio is the social-data provider that powers the metrics on this page. Connect it from Settings → Integrations → Zernio.

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What you see

The page is laid out top to bottom in five sections, each answering a specific question.

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Pulse KPIs

Four stat cards at the top: Followers, Posts published, Reach, and Engagement, each with the current period’s value and a delta vs. the previous period. The delta arrow is positive (up) or negative (down) depending on the comparison.

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Top posts

A ranked list of the best-performing posts in the active date range, scored by likes + comments + shares. Useful for spotting what landed and reusing that angle.

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Weekly trend chart

A stacked bar chart showing engagement per platform over the last 8 weeks. This chart is independent of the page-level period filter. Hover any week to see the absolute number for that week.

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Per-platform grid

One card per connected platform (LinkedIn, X, Instagram, and so on), each showing the platform’s Followers, Posts, Reach, and Engagement for the period, plus a small 8-week engagement sparkline. Use this when one channel is masking weakness in another within the rolled-up KPI cards.

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Recent activity

A paginated, all-time list of the latest posts across connected platforms with engagement counts (most recent first). Click any row to open the original post.

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Change the date range

The scope selector in the top-right of the page header lets you pick the comparison window. The default is the last 30 days. Picking a different scope re-fetches every section on the page.

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Empty and not-yet-synced states

  • No connection. Reach shows a connect prompt when Zernio has never been linked. Open Settings → Integrations → Zernio to set it up.
  • First sync running. Reach shows a synced-empty placeholder while the first Zernio pull is in progress. Refresh after a few minutes.
  • Connected but no data. Some accounts post infrequently or are brand new. Wait for the next sync window. Zernio refreshes on its own schedule.