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TalkValue organizes your audience around four entities: people belong to companies, and people link to channels and to events. Both products share this vocabulary. Path tracks the audience graph across events; Badge tracks the attendees of a single event.
Path and Badge both organize around people and events, using the same vocabulary. Path imports your contacts and answers audience questions across every event and channel. Badge takes one event’s registrations and runs the on-site check-in for it. The four entities below are the shared mental model; each product surfaces the slice it needs.

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People

A person is one individual in your audience, identified by email. People have a primary email plus optional fields like first name, last name, phone, job title, LinkedIn URL, and address. When TalkValue imports the same email twice, it updates the existing person rather than creating a duplicate. Example: Maya Chen, maya@northwind.io, Product Lead at Northwind. She registered for your last two events and is on your monthly newsletter.

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Companies

A company is the organization a person works for, identified by work email domain. TalkValue groups people automatically by that domain. Every @northwind.io address rolls up under one Northwind company record, and you can edit the display name from the company detail page. Example: Northwind has 14 people across three event registrations. Opening the Northwind page shows every Northwind contact in one list.

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Channels

A channel is a reusable source of registrations, a recurring touchpoint that brings people in. Newsletters, partner referrals, LinkedIn campaigns, and SDR outbound are all channels. Channels persist across events, which is what lets attribution and audience overlap analytics work. Example: a LinkedIn, Spring campaign channel brought 230 people in across three events this quarter.

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Events

An event is a single gathering at a specific time, like a webinar, a meetup, or a conference. Every event has a name, timezone, and start time. Path events also record an end time and a location. Each event has its own attendee count and rolls up into your registration trend, attribution, and audience-overlap charts. Example: Q2 Customer Day on May 22 in San Francisco, with 312 registrations attributed across four channels.

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How they relate

A person joins channels and registers for events. TalkValue records each link separately, so one person can hold several channel links and several event links at the same time. The person also rolls up to a company by work email domain. The attribution and overlap charts read across those links.