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The Channel Attribution view lets you put any two or more channels side by side and read each one’s full attribution story: total audience, share that has ever converted to an event, average registrants per event, and a per-event chart showing whether each event’s registrants were already in the channel or newly acquired. It’s the answer when somebody asks “is the newsletter outperforming LinkedIn this quarter?”

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Open the view

Open Path → Attribution. By default the page selects your first two channels for comparison; everything else lives in the channel toggle row above the panels.

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Toggle channels to compare

The toggle row shows every channel in your workspace, color-coded with its own icon. Click any chip to add or remove it from the comparison. Each selected channel renders as one panel below. There’s no hard maximum; pick the channels you want to compare. The page lays panels out two-up on wide screens and stacks them on narrow ones, so two-channel comparisons read as a head-to-head and three- or four-channel comparisons read as a quadrant.

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Read a channel panel

Each panel has the same shape, so cross-panel reads are easy:
  • Channel Size. Total people attributed to this channel. The denominator.
  • Members Ever Registered. Distinct channel members who registered for at least one event, deduplicated across events. The cumulative conversion.
  • Event Participation Rate. Members Ever Registered ÷ Channel Size. The “how much of this channel ever converts” number.
  • Avg Registrants per Event. Mean event size for events this channel contributed to. The per-event yield.
Below the stats is the Channel Acquisition by Event Year chart, each year’s registrants split into two segments:
  • Newly acquired. People who joined the channel inside the window between the prior event and this one. The freshness signal.
  • Already in channel. People who were already in the channel before the prior event. The retention signal.
A high newly-acquired share means the channel is genuinely growing your audience between events. A high already-in-channel share means the channel is re-converting the same crowd you already had: useful for retention, less useful for top-of-funnel.

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What you can learn

Three reads to extract from any side-by-side:
  1. Which channel converts. Compare Event Participation Rate. A channel with 50% participation is much harder-working than one with 5%, regardless of size.
  2. Which channel grows. Compare the Newly Acquired share over time. A channel whose Newly Acquired stays tall across years is bringing in fresh audience consistently.
  3. Which channel costs more than it returns. A channel with a low participation rate and a falling Newly Acquired share is a candidate to retire or rebuild.

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Filter by tag

Use the tag filter in the page header to scope each panel to a subset of events. For example, only Customer Day events. Every panel’s chart and table re-renders against the filtered slice. The selection is encoded in the URL as ?tagId=N, so the filtered view is deep-linkable. Open a ?tagId=… URL for a tag that no longer exists and Path drops the filter and shows the full view rather than error out.

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Edge cases

  • One channel selected. The page renders a single panel; useful for a deep dive, but the comparison value comes from selecting at least two.
  • Channel with no events yet. The panel renders stats but skips the per-event chart and table. Import an event into the channel to populate it.
  • No events match the tag filter. Each panel shows an empty state telling you to attach events to the tag or clear the filter.