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Every person who registers for an event in Path is linked to one or more channels, the sources that brought them in. Channels are the unit of attribution. The Attribution chart compares how each channel contributed to a given event.
Attribution in Path answers a single question: which channels drove the registrations for this event? This page explains what a channel is, how the link is made, and how to read the multi-channel view.

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Channels are the unit of attribution

A channel is a named, reusable source of registrations. Examples: Newsletter, May 2026, LinkedIn campaign, Partner referral, SDR outbound. You can also let TalkValue create channels automatically when you connect Eventbrite or Luma. Each connected event source becomes its own channel. Channels persist across events. That’s what lets you compare a single channel’s contribution to many events side by side and see which sources contribute consistently versus only once.

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How a registration gets attributed

A person becomes attributed to a channel in one of three ways:
  • Direct import. When you import a CSV into a channel, every person in that file joins that channel.
  • Connected source. When you connect Eventbrite or Luma and import an event, each attendee is attributed to the channel that represents that source.
  • Multi-channel. The same person can belong to several channels at once. For example, someone on your newsletter who also registered through a partner page. Path keeps every link, which is what makes overlap analytics work.

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Reading the Attribution chart

Open Path → Analytics → Channel Attribution. Each panel represents one channel; each bar inside a panel represents one event. The bar shows how many of that event’s registrations came through that channel.
  • Toggle channels to compare two or more side by side.
  • Filter by tag to scope the chart to a specific group of events. For example, only Customer Day events.
  • Drill into a channel by opening it from the Channels page to see every person and every event the channel touched.

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Edge cases

  • Person on multiple channels. Counted under each channel in the chart. They are real contributors to each. This is the source of overlap, not a duplicate.
  • Event with no channels. The event won’t appear in any channel’s panel until you connect a source or import people into a channel for it.
  • Channels you don’t want in the chart. Untoggle them. The chart only renders the channels you select.