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Tags are short labels you attach to events and channels, like Customer Day, Webinar, or Q2-campaign. Use them to filter Path views and scope analytics charts to a specific slice of your audience.
Tags are a lightweight way to group related events and channels without restructuring them. Once a tag exists, you can attach it to as many events and channels as you want, then filter the People, Events, and Analytics pages by it to see only the slice you care about.

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What tags do

Tags do two things:
  • Group related events and channels. Attach the Customer Day tag to every customer-day event, or the LinkedIn tag to every LinkedIn-origin channel. The list pages show the tags inline so you can see groupings at a glance.
  • Scope analytics. Pick a tag from the filter on the Path overview, Channel Attribution, or other analytics pages, and every chart re-renders against only the events that carry that tag. Path deep-links the selection. Share the URL and the recipient sees the same filtered view.
If you open a ?tagId=… URL for a tag that no longer exists, Path drops the filter and shows the full view.

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Create and attach tags

You manage the tag library from the Events page in Path.
1

Open Events and click Manage tags

In Path, navigate to Events and click Manage tags in the page header. The Tags dialog opens with every tag in your workspace.
2

Create a new tag

Type a name in the add-tag input and submit. The tag is created immediately and shows up in the list. You can rename or delete it later from the same dialog.
3

Attach the tag to an event

Close the dialog, open any event from the Events list, and use the event’s tag field to attach one or more tags. The new tag appears in the autocomplete as you type.
4

Attach the tag to a channel

Open Channels in Path, open a channel, and attach the tag the same way. A single tag can sit on both events and channels, which is what enables tag-scoped analytics.

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Naming tips

  • Keep tags short and scannable: Customer Day, Webinar, LinkedIn, Q2-campaign.
  • Pick a convention and stick with it. Mixing customer-day, Customer Day, and CustomerDay makes the filter list longer without adding information.
  • Use tags for cross-cutting groupings (event type, campaign, region). For one-off labels that don’t repeat, you don’t need a tag at all.

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Edge cases

  • Delete a tag. Removes the tag from every event and channel it was attached to. The events and channels themselves are not affected.
  • Tag is empty. A tag with nothing attached to it shows up in the library but doesn’t appear in filters until at least one event or channel carries it.