Open the chart
Open Path → Analytics. The Registration Trend page is the default analytics view. The page renders four stat cards summarizing your audience, the chart itself, and a row-by-row table beneath.Chart anatomy
The chart is a stacked column with an overlay line:- X axis. Your events, ordered chronologically by start date (oldest left, newest right).
- Y axis (left). Registrants. The total height of each bar is total registrations for that event.
- Bar segments:
- Net New. People registering for one of your events for the first time. New audience.
- Returning. People who had registered for any earlier event in your workspace.
- Y axis (right) and line. The Net New Rate as a percentage. Only rendered when there are three or more events to plot, because trend lines need at least three points to read as a trend.
What you can learn
Three concrete reads:- Audience expansion. A series of bars where Net New stays consistently tall means your top-of-funnel channels are working. A flattening Net New segment means you’re recycling the same audience.
- Loyalty signal. A growing Returning segment shows that past attendees are coming back; your content or programming retains people. Use it as a leading indicator for community strength.
- Saturation warning. If Net New is shrinking and Returning is shrinking, you’re losing audience faster than you’re acquiring it. Time to revisit channels or programming.
- Unique Audience. Total distinct people across every event in scope.
- Latest Registrations. Total for your most recent event, with a delta vs. the previous event.
- Net-New Rate. Percentage of your latest event that was first-time, with a delta vs. the previous event.
- Return Rate. Percentage of latest-event registrants who had attended any prior event.
Ask a follow-up. Press Cmd+I (Mac) or Ctrl+I (Windows / Linux) to open the in-app AI assistant. Ask questions like “Which channels added the most net-new audience last quarter?” or “What changed between the last two events?” and get an answer grounded in this workspace’s data.
Filter by tag
Use the tag filter in the page header to scope every chart and stat card on the page to a slice of events. PickCustomer Day and the chart re-renders against only customer-day events; pick Q2-campaign to look at one campaign in isolation.
The selection is in the URL as ?tagId=N, so deep-linking just works. Share the URL and the recipient sees the same filtered view. Open a stale ?tagId=… for a deleted tag and Path silently drops the filter and shows the full view: no error, no broken page.
Edge cases
- Fewer than three events. The Net New Rate line is hidden; three points is the minimum for a readable trend.
- No events match the filter. The chart is replaced with an empty state telling you to attach events to the tag or clear the filter.
- Single-event view. Bars render, but Net New Rate is 100% by definition; every registrant of your first event is “net new”. The signal kicks in starting with event two.
Related
- Channel Attribution. Which channels drove the registrations you see here.
- Channel Audience. Where your channels share people.
- Tags. Group events for scoped analytics like this one.
- Events. Add or edit the events plotted here.
