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A channel is a reusable source of registrations, a touchpoint like Newsletter, LinkedIn campaign, Partner referral, or SDR outbound. Channels persist across events, so attribution and audience-overlap analytics can track the same source over time. This page covers creating channels, importing them from HubSpot or Slack, linking them to events, and reading the channel detail page.

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Create a channel

Open Path → Channels and click Create Channel in the page header. A dialog opens with three fields.
1

Pick an icon

Click the icon swatch to open the emoji picker. Search for an icon that matches the channel: a megaphone, a paper plane, a partner handshake. The icon shows up everywhere the channel is referenced.
2

Name the channel

Give the channel a specific, durable name. Channels persist across events. Examples: Newsletter, May 2026, LinkedIn, Spring campaign, Partner: Acme co-marketing.
3

Choose a color

Pick from the color swatch row. The color is used in the channel chip across tables, the registration-trend chart legend, and the attribution panels.
4

Save

Click Create. The channel is ready immediately. You’ll see it in the channels list and in every channel dropdown across the app.
You can edit any channel’s name, icon, or color later from its detail page. People become attributed to a channel in four ways:
  • Direct import. When you import a CSV into a specific channel via the import wizard, every person in that file joins that channel.
  • Connected source. When you import an event from Eventbrite or Luma, the connection becomes a channel automatically; every attendee from that source is attributed to it.
  • Imported channel. When you connect HubSpot or Slack and import a portal or workspace, every contact or member becomes a person attributed to that channel.
  • Multi-channel. The same person can belong to many channels. That overlap is the data behind the Audience overlap chart.
To bulk-import existing contacts into a channel, open the channel and click Import in the page header. The import wizard opens pre-selected for this channel.

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Import a channel from HubSpot or Slack

You can pull an entire HubSpot portal or Slack workspace into Path as a channel, with its contacts or members added as people.
1

Open Path → Channels

Click Import Channel in the page header.
2

Pick a provider

The dialog lists HubSpot and Slack. If the provider is already connected, click Import. If it is not, click Connect to authorize it first, then Import.
3

Review the new channel

TalkValue creates a channel named after your HubSpot portal or Slack workspace and adds every contact or member as a person attributed to it. People are matched by email, so re-importing updates existing people instead of creating duplicates.
For the full setup and the list of fields that sync, see Connect HubSpot and Connect Slack.

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Channel detail page

Opening a channel shows the channel name and icon plus a roster of every person attributed to it. The roster is the same table you see on the People page, scoped to this channel. You can:
  • Filter the roster by event, job title, or company to slice the audience further.
  • Export the filtered roster to CSV from the table toolbar.
  • Edit the channel. Change its name, icon, or color from the actions menu.
  • Delete the channel. Irreversible. Removes the channel from every person and event it was linked to. People themselves are not deleted.

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Sync status and re-sync

A channel imported from HubSpot or Slack shows a provider badge and a sync status on its detail page. When a sync needs attention, an alert tells you what to do:
  • Sync failed. The last sync attempt failed. Click Re-sync to try again.
  • Import failed. The last import did not finish. Click Re-sync to import again.
  • Integration disconnected. The provider was disconnected. Reconnect it on Settings → Integrations, then click Re-sync to resume.
Re-sync re-runs the import and pulls the latest contacts or members. Existing people are updated by email, so nothing is duplicated.

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Filter by tag

The Channel Attribution chart accepts a tag filter via the URL: ?tagId=N. Open a tag-scoped channel attribution view, share the URL, and the recipient sees the same filtered comparison. If you open a ?tagId=… URL for a tag that no longer exists, Path drops the filter and shows the full unfiltered view instead of an error.