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When you import an Eventbrite event, TalkValue pulls in two layers: the event itself and every registered attendee. Here’s how each field maps.

Event mapping

Each imported Eventbrite event becomes an Event in Path. Badge events use the same model. Path also creates a channel for the Eventbrite source on the first import. Every attendee Path discovers through Eventbrite is attributed to that channel, so the Attribution model works without extra setup.

Attendee mapping

Every Eventbrite attendee becomes a Person. If a person already exists with the same email, TalkValue updates that record instead of creating a duplicate. The required Eventbrite fields (name + email) always land in the matching TalkValue fields; optional fields are imported when present.

Re-import behavior

You can re-import the same Eventbrite event. Path updates existing people in place by email, adds new registrants, and refreshes event metadata. TalkValue never deletes people; it merges and updates them.

What is not imported

  • Refunded or canceled registrations. Only currently valid attendees are pulled in.
  • Eventbrite order or payment information. TalkValue does not store Eventbrite order IDs, ticket types, prices, or transaction history.
  • Marketing settings from Eventbrite (opt-in flags, email subscription state). Manage those separately in your email tool.